We run Amazon ads for supplement brands doing $50k to $500k a month. Some come to us because money is leaking. Some are already doing well and just want a bigger month. Either way, we open the account and tell you what we see.
Supplement brand, same products, rebuilt ad account.
It is nearly always one of these six.
Broad match quietly soaking up money on searches that were never going to buy. Boring problem, boring fix, big difference to your month.
Your own brand name is carrying the report. Pull it out and you can finally see what a brand new customer really costs you.
When everything sits in one campaign no report can answer that. We rebuild it so every product wins or loses on its own.
Nothing is broken. You just cannot buy more of the good traffic without handing back the margin. Different job, and we like that one.
A repeat buyer is worth several bottles, not one. Price the click off a single sale and you keep losing the keyword to someone who did the maths.
Amazon now checks your claims against your facts panel. Ads mean nothing if the listing goes down, so we look at that before we spend anything.
Budgets from $2k a month to $800k a month, since 2019.
in Amazon ad spend managed across supplement and wellness accounts.
monthly sales on one brand, same catalogue, rebuilt account.
ad cost as a share of sales on that same brand, so the growth was worth having.
No deck about strategy. This is the order we do things in, and roughly when you feel each one.
We do not add anything yet. We take away.
Your best sellers stop sharing money with the rest.
Now the spending goes back up, on purpose.
So you always know what you are paying for.
Search terms read, negatives added, bids moved. Not a weekly login and a tidy up.
What moved, what we changed, what is next. Two minutes, no jargon, no forty slide deck.
We flag anything on your page that puts the listing at risk before Amazon does.
You get the person running the account, not a account manager passing messages along.
A small team that only takes supplement and wellness brands. Nobody here is learning the category on your budget. Three sets of hands on every account, and you can talk to any of them.
Reads your search terms, cuts what is wasting money, moves bids, protects your top products. This is the seat where the money is made or lost, so it never goes to a junior.
Checks your titles, bullets, images and claims against your Supplement Facts panel, and flags anything that could take a listing down before Amazon finds it.
Works out what a repeat customer is really worth to you, where the headroom is, and what you should be spending next quarter. Writes the Friday note.
Muqadas built SellWell after years inside agencies and aggregators, on budgets from $2k a month up to $800k. Supplements is the category she kept coming back to, because the rules are tighter, the clicks cost more, and most people running these accounts treat them like any other product. She sets how every account here is run, and she is on your first call.
Answer honestly. Nothing gets sent anywhere, this runs in your browser. Takes about a minute.
Better said here than halfway through a call.
Take any of it. Hand it to whoever runs your ads and ask why it is not being done. That is a good use of this page.
If someone has been using these words at you without explaining them, here they are.
Tick these off on your top sellers. This is the stuff taking listings down right now, and most of it is old copy nobody has read in two years.
0 of 8 ticked
Titles get rewritten and suppressed more than they used to. This checks the things that actually get flagged.
What is working, what changed, and what we keep finding when a new account lands on our desk.
We share a screen and go through what is actually happening in your ads. You leave with the three things worth fixing first, whether you hire us or not.
Rather write first? muqadas@sellwell.agency
Free. No slides, no scripted pitch.
Choose a slot and you will get a calendar invite straight away.
Open the calendarOr email muqadas@sellwell.agency