You know that pause before the numbers load?
Coffee in one hand, phone in the other, bracing. Whatever you built this business for, it wasn't so a number on a screen could decide your mood by 7am.
There's another version of that morning. You already know what was spent, why, and what it brought back. If something moved overnight, you hear it from me, with the fix already in motion.
Flip the card. That's the whole difference.
If this looks like your phone right now, keep reading. You're in the right place.
Big promises burned you once. So here's data instead.
I won't ask you to trust me. Look at what the accounts did and decide for yourself.
Seven years of real budgets through every Amazon shake-up since 2019. Your account will never be anyone's practice run.
From $800K a month to $4.2M a month. Not bought with reckless spend. Built keyword by keyword.
Ads went from taking 36 cents of every sales dollar to 8, while revenue grew five times over. Both directions at once. That's the job.
The flagship account, start to now
Start and end figures are the real account numbers. The curve in between is drawn for shape, because the month-by-month path belongs to the client. The point stands either way: revenue up five times, ad cost share down to less than a quarter of where it started.
Ads were eating 36 cents of every dollar. We flipped it.
Came in at $800K a month with spend spread across keywords that looked busy and paid nothing. I rebuilt around the terms that convert for their ingredients and cut the rest. Revenue climbed to $4.2M a month while ads dropped to 8 cents of every sales dollar. Real growth, not rented growth.
Client name held back for their privacy. I'll walk you through the account on a call.
They set the target at 5. Month one came back at 5.89.
Hard cap of $10K a day, return target of 5, no warm-up period. The structure went in, the waste came out, and the first thirty days beat the target inside the cap the whole time.
Real month-one figures from the account. Names held back for client privacy.
Two agencies couldn't get past 1.5. We more than doubled it.
Two agencies before me, both stuck under a 1.5 return on a $39.99 hero product, both with an explanation ready every month. I rebuilt the account around what buyers actually search. Same product, same budget range, different hands.
Real account figures. If your last agency kept explaining instead of fixing, this tab was written for you.
You read every label before you buy. Read ours.
You check doses and fillers for a living. Do the same here before you hand anyone your ad account. This one has no fillers.
SellWell works with supplement and wellness brands doing $40k to $500k a month on Amazon US. Founders who built something real, and who are still the ones awake at 11pm moving bids while the cash sits in a warehouse.
sound familiar?- Ad costs creeping up every quarter, and nobody can say exactly why
- Most of your money sitting in inventory, so every wasted ad dollar hurts twice
- An agency in your past that was loud in month one and invisible by month three
- You, still inside the campaigns at night, because you stopped trusting anyone else with them
If that list reads like your week, this page was written about you.
one system.
The whole Amazon side. Not just the ads.
Ads on top of weak listings is pouring water into a cracked bucket. So all six run together, on every account, by the same senior pair of hands.
Amazon PPC
Bids, budgets, keywords, new campaigns, waste cut the day it shows up. You stop touching campaigns completely.
Listing optimization
Titles, bullets, images and A+ content rewritten to rank, convert, and stay inside Amazon's supplement rules. The listing gets fixed first.
Keyword & rank tracking
Every keyword that pays your bills, tracked daily. A rank drop gets caught the day it happens, not a month later.
Compliance monitoring
Listings get pulled over one wrong word. I watch your wording daily, and if Amazon pulls one anyway, I've worked with FDA officials to get listings reinstated.
Reporting
One clear report a month in plain English. What was spent, what it made, what happens next. No homework.
Monthly strategy
One call a month to set the next moves together. New products, seasonality, where to push. You always know the plan.
All six, one person, every account. Not a premium tier. Just how an account has to be run if you want it to actually work.
Book Your Free Audit →Supplement Facts
Tap a row to see what I read in it. Most PPC people see a product photo. A chemist sees the whole keyword map.
You built the better product. Page one should admit it.
If you're the one who formulated your product, this will sting. You search your main keyword and watch brands outrank you whose biggest ingredient is their ad budget.
That's not a product problem. It's an ads and ranking problem, and it's fixable. I have a Master's in Chemistry. I pull keywords and claims straight off your label, and when Amazon has pulled a listing, I've been the one on the call with FDA officials getting it back up.
You were right about your product all along. The rankings just hadn't caught up yet.
One senior person on your account. That's the whole model.
Most agencies sign you with their best person, then park you with a junior running forty brands off a checklist.
SellWell doesn't have that layer. You work with me, Muqadas. I run your account myself. When you message, you get me, with an answer, not a ticket number. And you never have to explain supplements to me. I live inside this category every day.
You're not handing your account into a system. You're placing it in a named pair of hands. Mine.
Muqadas Ghous
Founder, SellWell
"Founders come to me tired. Tired of checking the app, tired of explaining supplements to generalists, tired of being let down. My job is to hand you back a business that runs without you hovering over it."
- 7 years across Amazon ads, brand management and supply chain
- $13M+ in Amazon ad spend managed
- Master's in Chemistry. Supplements only, by choice
- Worked directly with FDA officials to get pulled listings reinstated
Your first 90 days, laid out. No cliff edges, no silence.
You've been let down before, so here's exactly what happens, in order. Never a week where you're left wondering.
The audit & the map
I go through your account myself and show you everything I found. You keep it all, whatever you decide.
The rebuild
Campaigns rebuilt around the keywords that pay. Waste cut. Listings tightened. All inside your own Seller Central, where you can see it.
The push
Rank pushed on your money keywords. Compliance watch running daily. Your first plain-English report lands.
Your evenings, back
The account runs. You check in because you want to, not because you're scared. The kitchen table at 11pm goes back to being just a kitchen table.
What founders ask me on the first call.
twice last week
A flat monthly retainer, sized to your catalog and your ad spend. I quote it after the free audit, so the number comes from your real account, not a price menu. You'll know the exact figure before you commit to anything.
Wasted spend gets cut in the first weeks, and you feel that right away. Rankings and TACoS take longer because real rank is earned, usually two to three months before the trend is obvious. Anyone promising a transformation in week one is selling you a screenshot.
You add me as a user inside your own Seller Central with ad permissions. Nothing moves to an agency login. Your account stays yours, you can see every change I make, and you can remove my access in two clicks any day you want.
Supplement clicks are some of the most expensive on Amazon, so your numbers will never look like a phone case brand's. There's no single right figure. It depends on your margin, your price, and whether we're pushing rank or protecting it. What matters is the direction. On my flagship account that direction was TACoS falling from 36% to 8% while revenue grew from $800K to $4.2M a month.
Usually no. Most accounts I open aren't underfunded, they're misspent. The first job is making your current budget work harder. If more spend ever makes sense, you see the math for it first, in plain numbers.
Everything stays with you, because it was always in your account. Campaigns keep running, the structure stays, your data stays. No hostage situation, no handover fee. I want clients who stay because it's working, not because leaving is painful.
Come see your account through my eyes.
I'll go through your account myself and show you exactly what I'd change, in plain English. No pitch deck, no junior, no pressure. Just the clearest look you've had at your own account in a long time.
- Where your ad spend is being wasted
- Which keywords should be carrying your sales
- What your listings are missing
- Yours to keep, whatever you decide
30 minutes. Supplement and wellness brands doing $40k to $500k a month on Amazon US. Your evenings are waiting on the other side.